Recently my wife & I got the opportunity to view firsthand one of the 2015 reissued 1961 Shasta Airflytes, courtesy of Mount Comfort RV in Greenfield, Indiana. To say the Matador Red Airflyte we toured was was a work of art is an understatement. Shasta RV hit a home run with it and the fact that there are very few left of the 1,941 16′ and 19′ trailers speaks volumes for how this venture by the Forest River subsidiary has taken the RV industry by storm.
Ken Eckstein is owner and chief operating officer of Mount Comfort RV and started in the industry in the 1970′s washing RVs for a local RV dealer. He’s been everything from a technician to a salesman to an owner. He told me, “In my 40 years in the RV industry I’ve never seen anything like this”, referring to the reissued Shasta and its overwhelming popularity among the RV public.
Overall my impressions of the finished product are positive. The novice will be fooled into thinking it’s original, and even the seasoned vintage trailer enthusiast will have to take a few looks to figure out if it’s new or classic. Many of the details were replicated to that extent. Many features were meticulously modeled after the 1961 Shasta it is based on, including the lamp over the dinette, the famous Shasta wings, the “S” magazine rack, and the chrome exterior Shasta emblems.
One positive for vintage Shasta owners is that some of the components of the reissue are the same as the original 1961 Airflyte. For instance, the windows, wings, and door are the same dimensions as the originals. More photos can be found on my staff photographer’s (my lovely wife) Flickr page here: https://www.flickr.com/photos/roadtripmemories/sets/72157648832498390/
As the 1,941 16′ and 19′ Shasta Airflyte reissued 1961 models are now making their way into the hands of their new owners and the buzz starts to die down, we can look back on these last 4 months and how this phenomenon was fueled almost entirely by social media. I first heard of the news in mid July from Rusty Eckstein at Mount Comfort RV. It was our goal to work together on being the first to bring the news to the public through this site and the Mount Comfort RV site, but alas we were trumped by Greg Gerber when he broke the news in his excellent RV news source, the RV Daily Report. It was Greg’s report that first hit just about every RV related Facebook page you could find. Then it got shared, Tweeted and then I came out with posts of my own here that were shared and retweeted. The next thing you know, just about all 1,941 units were spoken for. And the real kicker? There was NO MENTION of the 1961 reissue on the Shasta web site! This should prove to RV dealers every where what a powerful tool social media is and how important it is for dealers to have an active presence on Facebook, Twitter, and Instagram, as well as a YouTube channel with videos of current inventory. Oh, and an inhouse blog writer would help your cause too.
Next up for me is the 2014 RVIA trade show in Louisville next week. I’ll be there seeing what 2015 has to offer for you fellow small trailerites. Be sure to follow along on Twitter: https://twitter.com/Small_Trailers, Facebook: https://www.facebook.com/pages/The-Small-Trailer-Enthusiast/269125426471703, and right here on YOUR favorite source for all things trailer small. As always, thanks for taking time out of your day for visiting The Small Trailer Enthusiast.