Today I received word that a post on a Shasta Facebook page informed members that Shasta RV president Mark Lucas had resigned his position to pursue other interests. In an e-mail late tonight, Mark told me, “Well, the grapevine is fast and accurate. True, I chose to resign, but I can’t yet reveal any details of the new venture. I’ll keep you posted as soon as I can.”
Lucas was hired on as president of Shasta in early 2012 after serving as the president and general manager at CrossRoads RV from 2002 through 2010. Under his leadership, the Shasta lineup saw a lot of reorganization and addition of new models, including the Phoenix 5th wheel and Flyte travel trailer to go along with the Revere and Oasis travel trailers. In a short span of time, Shasta’s market share has continued to grow and has quickly become an affordable and readily available brand for those budget conscious RVers.
photo courtesy RV Business
His signature move was the one time project to reissue 1,941 1961 Shasta Airflyte 16 and 19 foot travel trailers that spanned late 2014 and into most of 2015. The reissue of the Airflyte took the RV industry by storm and infused a new crop of RVers into the market who never had an RV before, thanks to the introduction of the reissued Airflytes. However, the Airflyte didn’t come without its share of problems for Shasta, as nearly all but a couple hundred reissues were recalled in late September 2015 by parent company Forest River due to axle and window issues that were discussed here.
There’s been no official press release by Shasta or Forest River on his resignation, so there’s no word on who’ll be taking the helm at Shasta’s Middlebury, Indiana plant. I’ll have more updates as they become available.