Not long after it was announced by Airstream of their acquisition of NEST Caravans, I signed up on the Airstream website to receive updates on the NEST. Today I received an e-mail from Airstream with a link to a survey regarding the NEST.
A lot of the questions had to do with comparing NEST to a traditional Airstream and what other brands you’ve considered. When I got towards the end of the survey, the page consisted of an overall description of the NEST followed by survey questions. It was in the description where it was revealed where the NEST have a starting price of $40,000. You read that right.
NEST is an all-new, compact, 16’6” trailer that provides all the luxury and quality one would expect from an Airstream, plus the added benefits of exterior color options and the ability to be towed by smaller vehicles (such as mid-sized SUVs, light trucks and crossovers).
Within its fiberglass shell, NEST contains a wet bath (toilet, shower), queen-sized bed, dining area, galley with refrigerator and cooktop, plus many other thoughtful appointments — all in a comfortable, light-filled space with 6’6” of standing headroom.
NEST was conceived and developed by entrepreneur Robert Johans in Bend, Oregon; and automotive designer, Bryan Thompson, is responsible for the trailer’s sophisticated and modern exterior styling.
Recognizing Airstream’s DNA in NEST, Airstream purchased the company in 2016 with a goal to improve upon the concept by building it with advanced components and manufacturing techniques. Augmenting its iconic travel trailer line up with NEST’s progressive product design aligns with Airstream’s ambition to further its long legacy of refined innovation within the RV industry.
NEST will start at $40,000 (or $325/mo., if financed). The trailers will be built at the Airstream facility in Jackson Center, OH, and available for purchase the summer of 2017.
So after reading this last paragraph, I think it’s safe to say most of you remotely interested will probably feel like you’ve been priced out of purchasing a NEST. I hear a lot from readers how a new Scamp in the upper teens is overpriced. I’m completely expecting negative comments on the pricing, but if you’re someone who’d be willing to pay that kind of money for a NEST, I’d really like to hear from you. I’d be interested to know a buyer’s rationale in spending more on a fiberglass NEST than you would a traditional 16′ aluminum Airstream Bambi. And one of the questions on the survey is “How likely are you to purchase NEST for $40k?“. You’d think they’d have asked consumers this question before buying NEST and setting a starting price of $40,000, wouldn’t you?
As production starts in the next year, I’ll provide any additional updates as they come along. As always, stay tuned here!