As reported in a press release on Tuesday, recreational vehicle giant Thor Industries has acquired the assets of Wakarusa, Indiana based Livin’ Lite Recreational Vehicles. The deal is expected to be complete by Friday.
“We are pleased to welcome Livin’ Lite to the Thor family of RV brands. Adding such a creative RV maker to Thor’s strong stable of brands will enable us to expand our industry-leading position in new product development into camping trailers and truck campers,” said Bob Martin, Thor President and Chief Executive Officer. Along with Livin’ Lite, Thor’s stable also includes Airstream, Keystone, Dutchmen, Crossroads, and Heartland, which, ironically, was co-founded by Livin’ Lite owner Scott Tuttle.
(images courtesy Livin’ Lite RV)
“We are excited to join forces with Thor, the leading company in the RV industry, and we are looking forward to the new growth opportunities we should see as a result,” said Scott Tuttle, President, CEO and founder of Livin’ Lite. “We have worked diligently to grow Livin’ Lite over the past five years and expect to extend that growth as we bring the distribution, operational and financial strengths of Thor to bear on our business. As the newest company to join Thor, we also expect to add to our combined development efforts as we apply our proprietary technology to a broader array of existing product lines and bring our combined market strength to camping trailers and truck campers.”
In a post on the Livin’ Lite Facebook page, Scott Tuttle wrote:
“Obviously, news of our sale has reached you by now, and despite what some of the “know-it-alls” seem to think, I promise you that there is no better scenario than this to help us accomplish our goals here at LIVIN LITE to become the best possibly company that we can be.”
If Thor lets Livin’ Lite and Tuttle continue with the same forward thinking and innovative business plan they’ve followed since their inception in 2002, the acquisition will mean nothing less than in influx of resources to take that plan to the next level. It’s been my opinion that Camp Lite trailers are on par with many and better than most trailers on the market in their class. One thing is for sure, with Thor’s vast dealer network, the RVing public unfamiliar with Livin’ Lite will soon get to see firsthand why Thor made the acquisition.
You can find out more about Livin’ Lite at their website: http://livinlite.com
