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Thor Industries acquires Livin’ Lite RV

As reported in a press release on Tuesday, recreational vehicle giant Thor Industries has acquired the assets of Wakarusa, Indiana based Livin’ Lite Recreational Vehicles. The deal is expected to be complete by Friday.

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“We are pleased to welcome Livin’ Lite to the Thor family of RV brands.  Adding such a creative RV maker to Thor’s strong stable of brands will enable us to expand our industry-leading position in new product development into camping trailers and truck campers,” said Bob Martin, Thor President and Chief Executive Officer. Along with Livin’ Lite, Thor’s stable also includes Airstream, Keystone, Dutchmen, Crossroads, and Heartland, which, ironically, was co-founded by Livin’ Lite owner Scott Tuttle.

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(images courtesy Livin’ Lite RV)

“We are excited to join forces with Thor, the leading company in the RV industry, and we are looking forward to the new growth opportunities we should see as a result,” said Scott Tuttle, President, CEO and founder of Livin’ Lite.  “We have worked diligently to grow Livin’ Lite over the past five years and expect to extend that growth as we bring the distribution, operational and financial strengths of Thor to bear on our business.  As the newest company to join Thor, we also expect to add to our combined development efforts as we apply our proprietary technology to a broader array of existing product lines and bring our combined market strength to camping trailers and truck campers.”

In a post on the Livin’ Lite Facebook page, Scott Tuttle wrote:

“Obviously, news of our sale has reached you by now, and despite what some of the “know-it-alls” seem to think, I promise you that there is no better scenario than this to help us accomplish our goals here at LIVIN LITE to become the best possibly company that we can be.”

If Thor lets Livin’ Lite and Tuttle continue with the same forward thinking and innovative business plan they’ve followed since their inception in 2002, the acquisition will mean nothing less than in influx of resources to take that plan to the next level. It’s been my opinion that Camp Lite trailers are on par with many and better than most trailers on the market in their class. One thing is for sure, with Thor’s vast dealer network, the RVing public unfamiliar with Livin’ Lite will soon get to see firsthand why Thor made the acquisition.

You can find out more about Livin’ Lite at their website: http://livinlite.com

 

 

 

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Camp Lite Fuels Livin Lite’s Sales Increase

Wakarusa, Indiana based Livin Lite RV is quickly making its way to the top of the lightweight travel trailer segment of the RV industry. The proof is in the numbers. A look at various Google searches will find that Camp Lite is #1 within several search terms, covering everything that includes the words “aluminum camper”, “ultra lightweight”, “lightweight aluminum trailer”, and any combination of those words you could come up with. Nearly 20 combinations of those words will bring up Livin Lite as the first search result. And all this has been done without paying for the top spot on Google as many companies are known to do.

Livin Lite president Scott Tuttle credits the Camp Lite travel trailer line with increased sales of late. “Consumers are loving our new round front end and wood “look” interiors. Our exterior colors are so hot right now – especially since we have been fine tuning our “black-out” package with all black trim and diamond plate, black exterior appliance doors and grills, and  black air conditioning on the roof”.

 

As well as Livin Lite’s travel trailer division is doing, an up & coming part of their business is in their truck camper line, a segment which is making a comeback throughout the recreational vehicle industry. Based on the same features as the Camp Lite trailers, their truck camper division has done so well they’ve created a separate production line for them. Says Tuttle, “We have traditional RV dealers who have NEVER sold a truck camper now selling Livin Lite truck campers to a whole new generation of truck owners who want to take their families camping.”

For more info on Livin Lite, visit their web site at http://livinlite.com.

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Livin’ Lite RV’s Unique Camp Lite Travel Trailer

In just eight short years, Livin’ Lite RV President Scott Tuttle has not only formed two RV manufacturers, but he’s also created a line of travel trailers that is one of the most structurally sound you will find anywhere in the industry. Livin’ Lite started its life as an “automotive camper” manufacturer. Dealers had their fill of traditional pop-up campers, due to a typical rash of warranty claims often associated with pop-ups. It was because of this somewhat hostile environment Tuttle decided to build a cutting edge tent camper that would be virtually warranty free, could be towed by virtually any small car, and made of all aluminum and composites. The end result was the Quick Silver automotive camper. Nine years after its initial production, its still nearly warranty free.

“In the beginning, most U.S. dealers were not interested in even talking to us, as they said, “We don’t want any more pop-ups”, says Tuttle.  “In fact, they pretty much despised the thought of carrying those warranty plagued units ever again.  That is why I coined the term “Automotive Camper”, because we were not in any way, shape, or form, a “pop-up” like they used to know.  We were completely different.  In the early years, most of our production was for Canada, as that market was much more receptive to our concept and understood that there was quite a market in young families who owned cars and minivans.”Just a year after starting Livin’ Lite, Tuttle was part of a group that started Heartland RV, one of the bigger manufacturers in the industry today. He still had a stake in Livin’ Lite, but had a friend running the business. In 2008, he sold his interest in Heartland to focus his attention on Livin’ Lite. It was at that point when they introduced a travel trailer to their line-up, called the Camp Lite.

Built with the same structural fortitude as the Quick Silver,  the Camp Lite boasts a welded aluminum frame, aluminum sidewalls, and aluminum floor decking.  The aluminum theme is also present on the inside, with aluminum framed cabinets which are skinned in…you guessed it…aluminum.

The Camp Lite comes in three different lengths, each with several floorplans to choose from. There’s the 11′ CL11…

the 13′ CL13…

and the 16′ CL16…

As is the case with all of the Livin’ Lite lines, they offer several different color options to choose from, including some in metallic. If that’s not enough, they can even customize colors to suit your tastes.

The Camp  Lite is one of the most environmentally friendly RVs you are likely to see, boasting of 98% recyclable materials and utilizing composite Azdel wallboard, making the Camp Lite wood-free. It is because of this type of forward-thinking and ingenuity that has earned Livin’ Lite INC. magazine’s Top 500 Fastest Growing Privately Owned Companies list in 2009 and 2010, as well as the Indiana Economic Development Corporation’s “Spotlight” award both years as well. According to the IEDC, Livin’ Lite “weathered the RV industry storm and grew from approximately 51 to 77 employees in 2011. With 200 percent revenue growth in 2010, the RV manufacturer expects an 88 percent revenue increase this year due to its new light-weight RV model.”

Says Tuttle, “While other RV manufacturers were struggling and even closing their doors, LIVIN LITE sales EXPLODED! It has been quite a journey for us over these last three years, but we believe that the best is yet to come as we continue to offer the most uniquely built, lightest weight, longest lasting campers in the industry.”

(Images courtesy Livin’ Lite RV)

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